Impact Factor 2024-2025
JOURNAL OF ADVERTISING
7.0
JOURNAL OF ADVERTISING
Basic Journal Info
| Country: | United States |
|---|---|
| Journal ISSN: | 0091-3367 |
| Journal EISSN: | 1557-7805eissn |
| History | 1972-ongoing |
| Publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD |
| Journal Hompage: | Link |
| Note: |
Research Categories
Business, Management and Accounting,Social SciencesImpact Factor Ranking
JOURNAL OF ADVERTISING
1105
Scope/Description:
The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.
JOURNAL OF ADVERTISING | Journal Impact factor 2025 Trends
Impact Factor Trend 2000 - 2025
Impact Factor
The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric factor based on the yearly average number of citations on articles published by a particular journal in the last two years. In other words, the impact factor of 2024 - 2025 is the average of the number of cited publications divided by the citable publications of a journal. A journal impact factor is frequently used as a proxy for the relative importance of a journal within its field. Normally, journals with higher impact factors are often deemed to have more influence than those with lower ones. However, the science community has also noted that review articles typically are more citable than research articles.Here you can check the journal performance trends based on last 20 years of data, also check the latest journal citation reports 2025. Also Check H-Index, SCImago journal rank and journal impact factor 2025.
Read MoreNature Reviews Materials
Impact Factor History
- 2024/2025 Impact Factor 7.0
- 2023 Impact Factor 5.4
- 2022 Impact Factor 0.0
- 2021 Impact Factor 6.528
- 2020 Impact Factor 5.522
- 2019 Impact Factor 3.518
- 2018 Impact Factor 4.322
- 2017 Impact Factor 3.034
- 2016 Impact Factor 3.353
- 2015 Impact Factor 3.169
- 2014 Impact Factor 1.723
- 2013 Impact Factor 1.914
- 2012 Impact Factor 1.971
- 2011 Impact Factor 1.471
- 2010 Impact Factor 1.418
- 2009 Impact Factor 1.855
- 2008 Impact Factor 1.746
- 2007 Impact Factor 1.75
- 2006 Impact Factor 1.079
- 2005 Impact Factor 0.855
- 2004 Impact Factor 1.2
- 2003 Impact Factor 0.955
- 2002 Impact Factor 0.639
- 2001 Impact Factor 0.912
- 2000 Impact Factor 0.485
Note: impact factor data for reference only
Other Journal Impact Indicator
Any journal impact factor or scientometric indicator alone will not give you the full picture of a science journal. That’s why every year, scholars review current metrics to improve upon them and sometimes come up with new ones. There are also other factors to sider for example, H-Index, Self-Citation Ratio, SJR (SCImago Journal Rank Indicator) and SNIP (Source Normalized Impact per Paper). Researchers may also consider the practical aspect of a journal such as publication fees, acceptance rate, review speed.