Country: | United States |
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Journal ISSN: | 10949968, 15206653 |
Publisher: | Elsevier Inc. |
History: | 1997-ongoing |
Journal Hompage: | Link |
Note: |
Journal of Interactive Marketing
Our vision is to be a premier academic journal with high managerial relevance in the area of interactive marketing. We want the Journal of Interactive Marketing to be a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive, and direct marketing environments. We would like to continually improve the quality of papers published and raise the awareness and visibility of the journal. We plan to continue publishing high–quality, leading–edge, original ideas, methodologies theories and applications on any aspect of interactive marketing. The papers should address managerially important problems and have the potential to impact managerial thinking and practice in this area.
Impact Factor Trend 2000 - 2023
The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric factor based on the yearly average number of citations on articles published by a particular journal in the last two years. In other words, the impact factor of 2022 is the average of the number of cited publications divided by the citable publications of a journal. A journal impact factor is frequently used as a proxy for the relative importance of a journal within its field. Normally, journals with higher impact factors are often deemed to have more influence than those with lower ones. However, the science community has also noted that review articles typically are more citable than research articles.Here you can check the journal performance trends based on last 20 years of data, also check the latest journal citation reports 2023. Also Check H-Index, SCImago journal rank and journal impact factor 2023.
Read MoreImpact Factor History
Note: impact factor data for reference only
Any journal impact factor or scientometric indicator alone will not give you the full picture of a science journal. That’s why every year, scholars review current metrics to improve upon them and sometimes come up with new ones. There are also other factors to sider for example, H-Index, Self-Citation Ratio, SJR (SCImago Journal Rank Indicator) and SNIP (Source Normalized Impact per Paper). Researchers may also consider the practical aspect of a journal such as publication fees, acceptance rate, review speed.
Read MoreH-Index
The h-index is an author-level metric that attempts to measure both the productivity and citation impact of the publications of a scientist or scholar. The index is based on the set of the scientist's most cited papers and the number of citations that they have received in other publications
SCImago Journal Rank (SJR)
SCImago Journal Rank (SJR indicator) is a measure of scientific influence of scholarly journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from.